In the Art of War, Sun Tzu said “If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.” The same can be said if you’re planning to run a successful website. Although each of us builds our own sites, we have competitors even if we don’t think about them. […]
Author: Jason Chow
The 6 Mistakes Often Made When Creating an Online Presence
Building an online presence is an essential step for virtually any company to reach its fullest potential. Keep reading to find out what those mistakes are and how to avoid them. Mistake 1: Not Owning Your Space Online If you neglect to claim your business’s space online, you’ll be missing out on several benefits and potentially opening […]
Effective Strategies in Planning and Managing Small Business Continuity in Times of Crisis
Most businesses have some form of a plan for when disaster strikes but a small business usually relies on insurance. Yet how about the times when insurance doesn’t apply – like now in the midst of the global Coronavirus pandemic? Businesses around the world are going through a period of great upheaval, compounded by multiple […]
5 Ways to Improve Your Website
If you’re reading this, then chances are you already have created a website for your online business. What you might not know is that your work doesn’t end after you hit the publish button. The fact is, if you want your website to grow, there is still plenty of work ahead that needs to be […]
7 Tips to Connect Social Media to Your Business Website
Social media is kind of a big deal. As of January 2022, there are more than 4.62 billion social media users worldwide and 2.9 billion Facebook users. An average of 147 minutes per day is spent on social media, and this can be one way to get more interest in your business and its products […]
5 Link Building Tools You Probably Haven’t Heard Of
Ranking high on the Search Engine Results Pages (SERPs) is the goal for every marketer. It is the best way to direct traffic to your site, grow your audience, and increase conversion rates. There are several Search Engine Optimization (SEO) tactics to help you rank high on the SERPs, and one of the most effective […]
Website Design Mistakes That Can Ruin Your SEO
Website design is one of the areas that is often focused most upon by newbies. Unfortunately, they usually do it instinctively and not for completely the right reasons. A visually appealing website is good, but in order to be great, your site needs to pay attention to the overall user experience (UX) – which is also […]
5 Ways to Connect Social Media to Your Clients’ Websites to Boost Engagement
Social media is something that many project managers or digital agencies try to use to boost their clients’ website traffic. This is hardly surprising given the role social media platforms play today in terms of building communities and generating engagement. There were over 2.62 billion social media users around the world in 2018, and that […]
6 Ways to Use Personalization to Increase Conversions
A study reveals that 94% of the marketers surveyed see personalization of the web experience is vital for business success. When you plan your website, you think about things like design, web copy, and calls-to-action. This isn’t wrong, but your competitors are doing the same thing. If you want to create a true connection with […]
3 Ways to Grow your Blog on a Budget
The number of websites online is always growing, and blogs make up a huge number of them. As of 2018, there were approximately 1.6 billion websites, of which around 500-odd million are blogs. While it may be true that many domains are parked instead of active, that still means there are a massive number of competitors for […]