The influencer marketing trends and gurus have already spoken and there are tons of ultimate guides about what brands will focus on. Despite this, we slightly doubt you already gave up on old fashioned techniques. So, here is what you should get over when building your influencer marketing plans: The Number of Influencers, Bigger Is […]
Category: Digital Marketing
How to Analyze a Competitor’s WordPress Site
In the Art of War, Sun Tzu said “If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.” The same can be said if you’re planning to run a successful website. Although each of us builds our own sites, we have competitors even if we don’t think about them. […]
8 Tips for Dealing with Negative Reviews Online
Online reviews play a vital role in the growth of any business. Lots of studies and surveys have shown the impact of customer reviews on businesses. Whether it is finding a hotel to stay in while on holiday, where to shop for household items, or which network provider to use, reviews hold power. Here are some […]
Smart Ways To Identify Your Target Audience
If you want your online business to succeed, you need to cultivate as many new customers as possible. With that mindset, you might assume that the way to go is to share your brand’s message with as wide a variety of people as possible. After all, with a broad reach, the more potential customers you’ll […]
6 Ways to Use Personalization to Increase Conversions
A study reveals that 94% of the marketers surveyed see personalization of the web experience is vital for business success. When you plan your website, you think about things like design, web copy, and calls-to-action. This isn’t wrong, but your competitors are doing the same thing. If you want to create a true connection with […]
What is Drip Marketing? A Guide to Drip Campaigns
Email marketing is one of the most effective ways to build relationships with prospects and turn them into customers or clients. It is incredibly versatile as well. You can run email marketing campaigns to subscribers who have joined your email list or run campaigns to cold prospects as part of a sales or marketing campaign. […]